5 Content Marketing Tools You Need to Get Your Business Noticed

24May 2024

Content marketing is a broad mix of resources that help you attract and engage with potential customers. It also helps you build trust and inspires people to choose your brand over your competitors.

When developing a content strategy, be sure to set attainable goals and regularly analyze your data. This will ensure that your ongoing efforts are moving in the right direction.

1. Blog posts

Blog posts are the cornerstone of most content marketing campaigns and can help you reach new customers through organic search. Solid keyword research allows you to identify phrases that your target audience is searching for online and create a post that addresses those issues.

Blogging is also a great way to grow your email list by providing an opt-in offer that is valuable to your audience. Savvy marketers often include a call to action that directs readers to download a free template or guide in exchange for their email address.

Many content writing services can produce a steady stream of blog posts for your business. They can also refresh high-performing blogs by re-optimizing them for search. This is one of the best ways to scale up your SEO.

2. Case studies and testimonials

Brand stories are an important part of your marketing strategy, and case studies take them to the next level. They demonstrate how your company worked with a client to help them achieve results and can be used as lead magnets, landing pages, or even repurposed into video content.

These types of content are also great for establishing credibility and building trust. Moreover, they’re better than paid ads, which often produce lower returns due to privacy concerns and less accurate audience targeting.

A successful content marketing campaign requires understanding what you’re trying to accomplish and who you’re aiming to reach. Using the right content at the right time can increase your chances of converting a potential customer and creating a long-lasting relationship with them. The content marketing matrix below shows the four purposes that your content should fulfil in order to meet your business goals.

3. Infographics

Infographics are a powerful content marketing tool that can grab attention, educate viewers and drive engagement across multiple platforms. They’re heavy on visuals and light on copy, and their wow-factor can attract a ton of natural backlinks from social media platforms, third-party websites and beyond.

They’re also an excellent fit for content that is narrative in nature. Long blocks of text can be tiring for audiences, who may lose interest and leave the page if they’re not quickly enticed to continue reading.

To make an effective infographic, it’s important to center the topic around a specific theme. For example, creating an infographic about flower choices and arrangements for rustic weddings would be more useful to your audience than one that focuses on general floral designs.

4. Videos

Videos provide an engaging and digestible way to communicate a brand story. Plus, they work across platforms and devices, making them easy for audiences to find and view.

Video can also increase organic search engine visibility, allowing brands to rank higher on search results pages and improve SEO rankings. To maximize the impact of your video content, be sure to optimize its title and description by including keywords that people will use in searches.

Depending on your goals, you may choose to focus on certain metrics, like views or unique users, while other metrics, like lifts in brand favorability or consideration, require more time and effort to translate to revenue. Be sure to track all video metrics to understand the return on investment.

5. Social media posts

Creating content that appeals to your audience and fits the buyer journey can be a powerful way of driving awareness and converting prospects into customers. It can also help people understand what your product does and how it works.

You can use social media to amplify your content to reach a larger audience, but the platforms have their own level of professionalism versus fun, accepted voice and other details that you should research carefully to ensure you deliver the right tone. Research your competitors’ channels to learn their strategies and avoid duplicating them.

Content marketing is closely linked to other marketing approaches, including SEO, social media marketing and paid advertising. Using these marketing tools, you can set SMART (specific, measurable, achievable, relevant and time-based) objectives that support your business goals.

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