12May 2023
When it comes to content marketing, there are many different ways to go about it. You can use social media, blogs, websites, and email marketing to create branded content that delights your audience and attracts them to your business.
It’s important to set goals for your content marketing strategy, such as increasing Facebook “likes” or collecting more email addresses. However, it’s also helpful to think about the bigger picture.
Social media
While there is a great deal of overlap between social media and content marketing, it is important to distinguish the two. It is important to understand the difference so that your marketing efforts are consistent and aligned with your overall strategy.
A great piece of content should be both entertaining and informative, but it should also be shareable. This will help to drive more traffic and engagement. Social media is the perfect platform for this type of content, as it allows users to interact with the brand and comment on posts.
A good content marketing campaign should also have clear goals. These could include growing the subscriber numbers of a YouTube channel, generating white paper downloads or increasing website traffic. These goals should be tracked through analytics tools such as Google Analytics.
Blogs
Blogs are a tried-and-true content marketing tool that can help brands build credibility and engage consumers. They also help businesses increase search engine visibility and website traffic by integrating relevant keywords. They also allow companies to reach a wider audience by publishing timely content that answers common consumer questions.
For example, a company that sells headache relievers can publish blogs and videos that address the pain-relieving benefits of its products. This content catches consumers at the moment when they need answers and can make them more likely to convert into customers. It can also help companies stand out from competitors by being first to share information about their product or service. In this way, a business can create and nurture a community of loyal followers.
Websites
In a world of information that’s flooded with thousands of marketing messages per day, content marketing stands out as relevant and valuable. It’s the kind of stuff people want to consume and share, not ignore.
The written word is the most common form of content marketing, and it’s one that works well for many businesses. Think of those funny Dollar Shave Club or Squatty Potty commercials — those ads were made using copywriting, which is the art of writing to engage and compel.
Websites can be used as a platform for content marketing as well, but it’s important to make sure the website design is consistent with the brand and tone of voice. The website should also have a “topic cluster” of content that includes pillar pages and topic-specific subpages.
Email marketing
Email marketing is a crucial component of any Content Marketing strategy. It’s capable of converting visitors into leads by encouraging them to fill out a form and leave valuable information about themselves. It’s also an efficient way to promote products and services.
The goal of this type of marketing is to build trust and brand loyalty and position the business as an authority on a particular topic. Ultimately, it helps to reduce the customer acquisition cost (CAC).
To succeed in this type of content marketing, you must be able to capture the attention of your audience and keep it engaged. Some people are naturals at this, while others need to work harder to make sure their content is useful and compelling. The best place to start is by asking your audience what they want to hear about.
Podcasts
Podcasts are a great content marketing tool, as they provide an opportunity to engage with audiences on a personal level. They can also help businesses establish their authority and build brand trust. They are particularly useful for business-to-business (B2B) marketing, as they allow marketers to target specific audiences with relevant, problem-solving content.
Podcast episodes can vary in length and format, but they should all share the same goal: to educate and entertain. They can be monologues, interviews or panel discussions and they can take on a variety of subjects. Some podcasts even combine formats, for instance, by reading articles into audio.
Creating high-quality long form content requires time, but it is worth the effort to get noticed. In addition, branded podcasts are becoming more popular, as they offer a unique way to connect with a targeted audience.