Content marketing is a type of internet marketing focused specifically on creating, publishing, and selling content for a target audience online. The target audience may be people who are not in the age group or geographical region of the publisher or the product or service being promoted. Content marketing helps establish relationships with these people so that they trust the information the publisher has to offer and will visit the website, often multiple times a day, when they are interested in the topic. Many businesses use content marketing to build their brand and customer base, build credibility, and to generate leads.
It’s important for organizations to understand the differences between content marketing strategy and traditional marketing. Traditional marketing campaigns usually concentrate on creating a brand awareness, increasing customer base, and increasing profit margin. Content marketing strategy, on the other hand, is more focused on establishing an audience and gaining their trust and patronage. A content marketing strategy may also include direct mail campaigns, specialty magazines, write-ups, and website content.
What are some of the typical content marketing definitions? These content marketing definitions may seem too broad to define in a simple definition. In fact, content marketers may not even agree what content marketing really is. Below is a list of some common content marketing definitions that you may encounter from various content marketers and marketing gurus.
Social Media – This is an umbrella term that encompasses a variety of activities, including blog posts, videos, images, podcasts, and social media pages. Content marketers often utilize social media as a way to gain exposure for their products, services, blogs, or websites. Social media is used in conjunction with traditional marketing techniques to create a highly visible presence online. The goal of content marketing strategies is to generate leads and to ensure the widest reach possible. By using social media outlets, marketers can promote their businesses to the largest audience possible.
Blogs – Content marketers use blogs to provide readers and potential customers with information about their products, services, blogs, or other businesses. A blog post, for instance, may discuss the advantages of a certain service, and then include a link to the merchant’s website. It is important to remember, though, that it should be incorporated into the reader’s online environment. For example, a blog post about how to create a viral video to get millions of viewers should incorporate links to product pages, blog posts, or landing pages for the merchant’s website. For the most success, marketers need to consider every element of their audience will see when reading their blogs.
Search Engine Optimization – This is the process of increasing organic search engine traffic to a site by including targeted keywords in the title and text of content. Content marketers also use SEO to improve the profile and ranking of a business on search engines. SEO is particularly useful for internet marketing professionals because it provides a platform for marketers to develop brand awareness. In addition, SEO tends to target specific types of audience, which allows marketers to include specific keywords in their content to draw in a specific group of users.
Branding – Content marketers often work hard to establish a unique image for their brands. They do this by creating news stories, blog posts, and even promotional videos that highlight the benefits of the products or services they offer. Content marketing gives businesses the ability to engage their audience members in conversation. However, marketers should also remember that they are marketing their brands, and any effort to dominate the conversation may drive potential audience members away.
If you’re looking to use content marketing definitions for your business, it can be helpful to understand each definition in greater detail. Consider each of these definitions when formulating your own content marketing plan. Remember that content marketing tends to be a very interactive process, so it’s important to keep your audience members engaged. By providing interesting, relevant, original content, you can build an audience that may prove to be highly responsive to your message. Your content marketing strategy can lead to increased brand awareness and profits.