Top 5 Lead Generation Tactics For B2B Companies

8January 2024

Local marketing strategies can be a great way to generate leads. However, they must be tailored to your specific market and product. For example, lead generation tactics that work for home improvement may not be effective for mortgage or insurance leads.

Another effective strategy is to use lead gen forms on your website. This allows you to collect contact information and direct prospects to the right people on your team.

Blog posts

Blogging is a great way to generate leads for your small business. It allows you to showcase your expertise in a specific topic and helps you develop relationships with potential customers. This type of marketing is a cost-effective way to attract leads and generate sales for your company.

Blogs can also be used to promote your products and services, but you must ensure that the content is relevant and provides value to your readers. Otherwise, you may not be able to attract and retain their attention. This is why it is important to have an editorial calendar for your blog posts.

You can also use retargeting on your blog to keep your website top of mind with visitors. This is especially useful if your content is evergreen.

Industry research reports

Industry research reports can be a powerful tool for generating B2B leads. They provide valuable insight into market trends and best practices, helping businesses identify their target audience and optimize content to attract and engage potential customers.

One of the most common methods for generating leads is offering high-quality, free content in exchange for contact information. This content can include anything from white papers and infographics to exclusive videos. According to a recent survey by Ascend2, research reports narrowly topped the list of content types with the highest customer conversion rates.

To create effective lead generation content, marketers must first understand their audience. This includes identifying their demographics, interests, and pain points. This information can be used to craft personalized marketing messages and align products with the audience’s needs.

White papers

White papers are one of the most effective marketing tools for B2B companies. They provide value to potential customers by addressing their most important challenges and offering solutions. They take longer to create than a blog post or e-book, but they can generate a lot of leads.

The most effective white papers are informative and logically structured. They should also be well-written and attractive. They should include a problem-solution dynamic and a clear call to action.

The content of a white paper should be distributed using email newsletters and social media channels. This will increase the reach of your white paper and encourage people to share it. You can also use paid digital advertising to promote your white paper. These campaigns can be very effective and cost-efficient.


Whether you are trying to generate new leads or improve your sales development process, e-books can help. These marketing resources are a great way to educate your team and boost revenue. However, they must be carefully chosen. They must have a clear message and be designed to fit the needs of your target audience.

This book is a must-read for salespeople and field marketers. It is written by a former Navy dog trainer and combines his knowledge of lead generation and sales with a passion for writing. It offers a unique perspective on sales and marketing strategies and is ideal for those who want to avoid cold calling. It will teach you how to set appointments with prospects, without making them feel like they’re being sold.


Newsletters can be a great way to generate leads, but they must be designed with the right content. They should not be too pushy or look like a sales catalog. The content should focus on delivering value and positioning the company as an authority. This will lead to higher CLV and customer retention rates.

Curiosity-focused subject lines get more opens than other types of headlines. These type of subjects often include words like secrets, tricks or hacks. In addition, if the content in your newsletter is relevant to your audience’s needs, you will increase your chances of conversion.

Keeping track of open rates and click-throughs is important for email newsletters. This data helps you identify which content is most effective at generating leads. This information will help you improve your future newsletter campaigns.

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