Getting new clients is essential to the success of any business. Lead generation is a process of creating and sharing content to attract prospective customers.
Often, this involves offering valuable information like an ebook or exclusive data report in exchange for contact information. Identifying what type of content interests your audience is vital to creating effective lead magnets.
1. Social media
Social media has become an essential part of business and can be used for many purposes. Incorporating social media into your lead generation strategy is important to maximize the potential of your marketing campaigns.
Creating a social media page and optimizing it with quick links to your website or newsletter is a simple way to draw in leads. Contests and giveaways are also effective ways to increase your follower count or individual post engagement.
Social media platforms offer many features that help to capture leads including chatbots, which can be used to answer customer questions or direct them to a live representative. Influencers can also be an effective way to promote a brand and drive engagement with the audience.
2. Guest blogging
Many marketers use guest blogging as part of their lead generation strategy. For example, if you’re running a business to business (B2B) marketing agency, it makes sense to submit posts to blogs focused on B2B topics.
When preparing your pitch, be sure to customize it for each blog you’re targeting. This shows that you’re familiar with the content and audience of each site and are genuinely interested in writing for them.
To maximize the leads you generate from your guest blogging efforts, consider using a tool like OptinMonster to track visitors who click through to your website and offer them a content upgrade in return for their email address. This is an easy way to convert traffic into subscribers.
3. Search engine optimization (SEO)
SEO is an important lead generation tool because it helps businesses reach potential customers who are looking for the products and services they offer. It also helps businesses improve their search engine ranking by optimizing their website and content for relevant keywords.
The key to using SEO for lead generation is to target the right audience with the right keywords. This means using transactional keywords that indicate a potential customer’s interest in your product or service. For example, using the keywords “cost,” “price,” and “sale” can help you generate leads that are more likely to convert into sales. It’s also important to build credible backlinks through guest posting and manual outreach.
4. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a digital marketing tool that helps businesses generate leads by displaying relevant ads on search engines and social media platforms. It uses keywords to match a user’s query with relevant ads, driving quality traffic and conversions.
PPC is especially effective for lead generation when paired with a landing page that captures contact information. It is also easy to track campaign performance using metrics like clicks, cost per click (CPC), clickthrough rate, and impressions. Lastly, it is possible to prove ROI with paid campaigns through attribution tracking tools like Ruler.
5. Email marketing
Email marketing continues to be one of the most effective tools for moving leads efficiently through the sales funnel. It is a great way to deliver content to your audience at different stages of the buyer journey, including the awareness stage, consideration stage, and the decision-making phase.
To increase the chances of your emails being opened, use an attractive subject line and include relevant content that is relevant to the audience’s interests. Incorporating social proof such as customer reviews or testimonials can also help to increase the trust factor of your emails.
Another helpful technique is to provide a call-to-action (CTA) such as registering for an upcoming webinar or trying out a free trial of your product. This will help your subscribers take the next step towards conversion.
6. Customer referrals
Customer referrals are a powerful lead generation tool, especially for B2B companies. Referred leads are more likely to convert than non-referred customers and have a higher customer lifetime value.
Unlike traditional marketing campaigns, which can require significant planning and investment, successful customer referral programs can be largely organic. They are also a more cost-effective way to attract new customers.
To maximize your success, it’s important to develop and nurture relationships with key centers of influence for your business. These are the people who have a large social network or strong relationships with potential customers. Tools like Calendly can make it easy for you to schedule appointments with referral sources.